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Production: Mighty Fine Productions

Client: Razor Fish

We wanted to create a story of a world record attempt through an interactive film for McDonald's Chicken Legend.

"It’s us trying to up our game on creating content that people might want to share. Yes, it is silly but the food looks fantastic, it’s totally integrated into the campaign and I think the millennial audience might just be happy to share it."

 - McDonalds Head of Marketing, Europe.

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