MCDONALD'S CHICKEN LEGEND
Production: Mighty Fine Productions
Client: Razor Fish
We wanted to create a story of a world record attempt through an interactive film for McDonald's Chicken Legend.
"It’s us trying to up our game on creating content that people might want to share. Yes, it is silly but the food looks fantastic, it’s totally integrated into the campaign and I think the millennial audience might just be happy to share it."
- McDonalds Head of Marketing, Europe.