MCDONALD'S CHICKEN LEGEND 

Production: Mighty Fine Productions

Client: Razor Fish

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We wanted to create a story of a world record attempt through an interactive film for McDonald's Chicken Legend.

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"It’s us trying to up our game on creating content that people might want to share. Yes, it is silly but the food looks fantastic, it’s totally integrated into the campaign and I think the millennial audience might just be happy to share it."

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 - McDonalds Head of Marketing, Europe.