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JCB APRIL FOOL'S 

2019

Writer-Director: Chris Butler

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JCB wanted to create a buzz online for April Fools Day. Our concept was to release a fake news article about the first fully A.I operated JCB. We wrote and directed this video that first caught peoples attention, then gave them a good laugh once they realized it was just a bit of fun. 

"Mighty Fine always bring a great amount of their own personality to projects, respond sharply to briefs, and deliver on intense deadlines."

– Bastien Hibon, Marketing Director, Brawn GP (F1 Team)

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