NUFC x Sela: Unsilence the Crowd
One of three impactful films which launched a campaign for deaf NUFC fans, showcasing Sela’s vibrating shirt that redefines their football experience. Filmed over months at St. James’ Park and beyond, the campaign highlighted football’s community impact and the shirt’s benefits. It achieved global coverage (BBC, CNN), reached 5.08 billion people, boosted social media traffic by 520%, generated $32M in ad revenue, won a Leaders in Sports Award, and is a finalist for 8 Shorty Impact Awards.
Client: Sela
Agency: Prism
Director: Dominic O'Riordan